Settli Editorial
Dubai team
6 min read · Reviewed 20 June 2026
Dubai is cosmopolitan, English-speaking, and extremely safe, but it's also a Muslim city in the UAE, and some social norms here are matters of law, not just manners. The things that get newcomers in trouble are rarely obvious, so this is worth reading properly. Respect the local culture and you'll find Dubai welcoming and easy; ignore it and an ordinary mistake can become a real problem.
The mindset: respect is the rule
Emiratis are a minority in their own city (most residents are expats), and there's deep pride in local heritage and Islam. The expectation is simple: be respectful, be discreet, and don't bring behaviour that disrespects the religion, the rulers, or other people. A polite, low-key approach is always the right one.
A few words of Arabic are appreciated: "As-salaam alaykum" (peace be upon you) as a greeting, "shukran" (thank you), "insha'Allah" (God willing), "yallah" (let's go). For greetings, let Emirati women offer a hand first; many prefer not to shake hands with the opposite sex. Follow their lead.
Dress: smart-casual, modest in the right places
Day to day Dubai is liberal. Shorts, swimwear at the pool and beach, normal Western clothes in malls and offices are all fine. But context matters:
- In malls, government buildings, and traditional/older areas, cover shoulders and knees. Many malls have signage asking for "respectful dress".
- Mosques require modest dress and a headscarf for women (provided at visitor mosques).
- Swimwear is for the beach and pool only. Don't walk into a shop or restaurant in it.
- During Ramadan, dress more conservatively than usual.
Public conduct: keep it discreet
This is where newcomers slip up. In public:
- Public displays of affection beyond hand-holding (kissing, etc.) can get you in trouble. Keep it private.
- Swearing, rude gestures, and aggression in public, including in traffic and online, are offences. Road rage and a raised middle finger are taken seriously. Stay calm, always.
- Don't photograph people (especially Emirati women and families) without permission, and avoid photographing government buildings, military, or airports.
- Be careful what you post on social media: insulting people, religion, or the country online is a genuine legal risk.
Alcohol: legal, but with rules
Alcohol is widely available in licensed hotels, bars, and restaurants, and residents can buy it at licensed stores. But:
- Drinking or being drunk in public (streets, parks, beaches) is not allowed.
- Never drink and drive. The limit is zero. Penalties are severe. Use taxis, Careem, or the metro.
- Don't carry alcohol around openly outside licensed venues.
Ramadan: extra etiquette for ~a month
During the holy month, Muslims fast from dawn to sunset. As a resident, even if you're not fasting:
- Don't eat, drink, or smoke in public during daylight hours. Many cafés screen off daytime sections; eat there or at home/work.
- Dress more modestly and keep music and behaviour low-key in public.
- Hours shift. Work days shorten, and the city comes alive after sunset (iftar). It's a lovely time to experience if you lean into it respectfully.
Safety: among the safest cities anywhere
Street crime is extremely low. You can walk at night and leave a phone on a café table without it vanishing. The real risks are different:
- The law itself. The things above (PDA, public drunkenness, rude gestures, certain medications) are the actual hazard, not muggers.
- Medication: some common Western prescription and over-the-counter drugs (certain painkillers, sleeping pills, CBD) are controlled or banned. Check before you fly in or order online, and carry a prescription.
- Heat: summer is genuinely dangerous, 45°C+. Hydrate, stay in shade/AC midday, don't hike or over-exert at noon in July.
- Roads: traffic is fast and accidents are the main physical danger. Buckle up (including back seats), don't jaywalk on big roads, and never drink-drive.
Small things that smooth daily life
- Use your right hand for giving, receiving, and eating; the left is considered unclean.
- Tipping ~10–15% is normal in restaurants (check if service is already added); a few dirhams for valets, delivery, and helpers is appreciated.
- Fridays are the holy day. The weekend is Saturday–Sunday, with Friday afternoons quieter for prayers.
- Queue patiently and keep your voice down; loud, demanding behaviour reads very badly here.
None of this is hard once you know it. Dubai asks for discretion and respect, and gives you a clean, safe, easy city in return.
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